How to Increase Sales Through an eCommerce Quiz
Getting Creative with Online eCommerce Quizzes
A huge issue that we, here at Shane Shirley Media, have been seeing in new clients, is that they are having trouble grabbing the attention of customers just enough to entice them to click onto their website.
Another big problem we are seeing is that when they are able to get those prospects to click through to their site, they aren’t attracting their target customers.
Are you experiencing these issues too? If so, we know that wasted time and wasted spend is not on your to-do-list.
One Simple Fix for These Two Problems is Creating an eCommerce Quiz
One thing your business or brand can do to increase sales is to know your audience and market effectively and directly to them.
A quiz, if created, positioned, and managed correctly will help your organization dive deep into a pool of your perfect prospects.
Not to get too technical, but an eCommerce quiz is a series of questions created in order to increase engagement, sales, ROI and LTV.
These customizable quizzes are successful at target marketing because of their ability to ask about and then to garner specific, and sometimes, personal information.
Much of this information we used to be able to get via targeted advertising on platforms like Facebook. These days, not so much. When done right, an eCommerce quiz works by filtering through customers by identifying, clarifying, qualifying, and validating them.
Ask questions that identify and clarify what your prospective customers’ needs are. Create quiz questions that will filter customers in order to prequalifies them. What's left are your target customers.
Following up with these target customers is where the quiz turns into revenue. You can increase sales through the power of your accurate email lists.
Your business now has multiple email lists that are segmented, personalized, and ready to be used to follow up with your target customers and generate sales.
These targeted lists allow you to focus on your target customers with personalized emails, ads and more.
And we all know that more personalized and accurate emails generate the most clicks and interest and keep those unsubs at bay.
Personalization generates sales.
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